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The Digital Initiative Approach - We help businesses define what makes them unique
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Our Approach

We help businesses define what makes them unique

We build memorable, user centric experiences

When done right we’re able to create an online experience that truly resonates with your target customer.
  • Analytics and Research
  • Brand Strategy
  • Content Strategy
  • Digital Strategy
  • Interactive Workshops
  • Creative Direction
  • Brand Guides
  • UI / UX Design
  • Website Design
  • Content Creation
  • Full-Stack Development
  • Custom Enterprise WordPress
  • Custom CMS Development
  • E-commerce Development
  • 3rd Party Integrations
  • Performance Optimization
  • Search Engine Optimization
  • Content Marketing
  • Email Campaigns/Automation
  • Paid Media
  • Social

Our Approach To Web Design Is Simple

We respect that each client & project is unique. That’s why we lead each project by gaining a comprehensive understanding of our clients’ goals, business & target audience. We will collaborate with you to learn everything about your project and get it started on the right path.


Like anything in business, making a decision often comes down to the return on investment (ROI). If your goal is to generate more revenue, get more customers, or increase profit margins, Digital Initiative’s approach to Internet Marketing can get you there. We are not just about design; we’re dedicated to solutions with a purpose.

  • 1

    Discovery & Strategy

    To plan and build the best website possible for your business, we first need to get to know you and apply that to a custom strategy to meet your goals.

  • 2

    Architecture & Prototyping

    During this phase we generate a site map, page layouts, & website architecture to work as a interactive blueprint for the overall structure of your site. You’ll be able to navigate through your site, interacting with working links, menu and forms.

  • 3

    Responsive Design

    Taking the prototypes and style tiles, we pull together the final creative vision for your website.

  • 4


    We use modular development techniques to ensure styles are applied globally and systemically, so that your site is flexible and scalable without any developer intervention.

  • 5

    QA & Launch

    We fine tune the site and spearhead content input by taking it through a thorough QA process and help you polish your site to a high gloss and ready to launch.

A Custom Digital Experience

No two businesses are alike.

A successful web design is built around your business goals, the needs of your users, and how your audience needs to engage with you wherever they are, on any device.


We specialize in purpose-built WordPress web development, customer-centric user experiences, highly customized web designs, and advanced digital marketing strategies. We work with all kinds of businesses, from non-profits and small businesses to global brands.

Let’s Discuss What’s Next – Have a project or question? We’d love to hear from you.